Operating since 25 years in the GCC, we are thrilled to step into newer horizons by strengthening our position in the market with our international brands and expanding our reach in the Middle East.
We are a privately owned Dubai based company that specializes in the marketing & distribution of Personal Care Products & Appliances, Beauty Care, Perfumes, Color Cosmetic and Disposables for sanitation in FMCG within the following sectors:
- Modern trade, wholesale market and department stores.
- Chain supermarkets, hypermarkets and large supermarkets.
- Large groceries, specialty boutiques and kiosks in large malls.
Our thorough analysis and understanding of the Middle Eastern market's needs is the main reason we have succeeded with every product we introduced to the region. It continuously listen to the customer through multiple feedback channels to ensure our strategy is constantly evolving according to the changing market expectations.
Our mission is to enrich or customers' lives by providing them with the best quality brands that fits their needs.
To be pioneers in successfully building brands across the Middle East region. We are confident we can achieve our vision through establishing strategic partnerships and investing in innovation to ensure continuously adding value to our consumers.
We believe the real value is only possible when working closely with our stakeholders, employees, customers and suppliers. We strive for excellence and grow through innovation. Honesty and business ethics is at the core of our business operation.
Our supply chain team ensures efficient deliveries and maintains high quality assurance standards while maintaining climate controlled spaces dedicated to sensitive products.